Contraction Timer & Counter
A fast-moving, focused collaboration with an indie developer to refine visuals and successfully launch the app on the App Store - delivered on time and within budget.
Project Brief
Overview
The client - a solo iOS developer - needed final visual assets and support with pre-launch testing for an MVP that tracks contractions. With only seven days until App Store submission, we focused on a clearly defined scope and rapid iteration.
My role: deliver polished visuals to improve App Store presentation and increase likelihood of downloads, and assist in identifying usability issues before release.
Goal
Increase first-time download conversion and user trust.
Role
Solo product designer (visuals, microcopy, hand-off).
Deliverable
App icon, color & type system, UI tweaks, 5 App Store screenshots.
Timeline
May 23-28 2025 (6 days).
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Soft pastels, organic shapes, nurturing imagery defined the emotional tone.
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Three iterations to land on a friendly, recognizable baby silhouette with a pregnant mother.
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Marketing images highlighting core benefits in five concise frames.
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Testing overall functionalities of the app to ensure readiness for app store submission, and use real test data for the screenshots.
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Approved in App Store within 48h and a happy client that meets his deadline.
Link to app store (these assets may have been updated by clients depends on time of view)
Process
Final Outcomes
Impact & Learnings
Creating impactful visuals on a tight timeline demonstrated that a clear scope, consistent communication, and targeted user testing can drive meaningful results - faster and more efficiently than striving for endless perfection.
It reinforced the value of smart constraints and close collaboration in delivering high-quality design under pressure.